· In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products
· the Three-Stripe brand mark became the worldwide Adidas corporate logo
· This logo represents performance and the future of the Adidas branding identity
· The swoosh logo was originally developed by a graphic designer, Carolyn Davidson in 1971
· Together with Just Do It slogan, the Swoosh logo perfectly expresses the essence of the Nike brand and its philosophy
· Regis McKenna worked on the logo some years later and added a "bite mark" to symbolize the concept of seduction
· reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree
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